You will see many boards during trip in Japan.
One of those boards where you stick your face in a hole to take a funny photo with your face on a character’s body.
The faces on this board are sliced rolled cake that is popular sweets in Ehime 愛媛 Prefecture.
My dog showed the face from the hole on the board instead of my face.
Most everyone in Japan is familiar with this type of board at sightseeing places.
We call this type of board “Kaohame-kanban 顔ハメ看板” in Japanese.
When you find the board, it is a good idea to take a picture with the board for remembrance sake.
Usually the design and words on the board intend to the sightseeing place.